Dalkia Aegis, EDF Group, LLC growth spurs collaboration with AdLab to develop marketing and recruitment videos
Renowned student-run program delivers video marketing pieces for Combined Heat and Power industry
To accommodate its continued growth, Dalkia Aegis, EDF Group enlisted Boston University’s AdLab to develop new video campaigns that highlight the Combined Heat and Power industry.
Dalkia Aegis, EDF Group, LLC is a full service Combined Heat and Power developer that manufactures and installs modular systems to reduce both energy costs and emissions. Combined Heat and Power (CHP), also known as cogeneration, is an efficient, clean, and reliable technology, which simultaneously generates electricity and thermal energy from a single fuel source.
AdLab is the largest, full-service, student-run ad agency in the nation. The group developed two videos for Dalkia Aegis, a marketing piece and a recruitment video.
The first video serves as a recruitment piece for Dalkia Aegis, asking current employees to describe their thoughts about working for the company and highlighting the company’s reputation for innovation and collaboration.
Dalkia Aegis is currently hiring analysts, technicians, and account representatives. The video is available for viewing at the Dalkia Aegis website on the Careers page.
For the marketing campaign, the AdLab group interviewed Scot Hopps, Director of Sustainability for the Saunders Hotel Group who provided a positive review of the Combined Heat and Power system installed at the Comfort Inn & Suites at Logan International Airport.
The video is available for viewing through this link.
“We enjoyed the opportunity to mentor the BU students during this process,” said Dale Desmarais, Director of Sales and Marketing for Dalkia Aegis, EDF Group. “There is tremendous value for both our company and the BU program in developing real-world applications in the classroom.”
Established in 1975 by four Boston University students, AdLab has grown to an agency of over 100 students, led by a hand-picked executive board and two industry veterans. AdLab provides BU students the opportunity to create real work for real clients and guarantees clients cutting-edge creative, effective advertising work.
For more information on the company, visit aegischp.com